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These companies would not be wrapping their practices in secrecy and lobbying against user rights unless there were sinister aspects of Big Data.

And it's not just principles. The effects of Big Data are extremely tangible even if not to you in this particular time or space. Some feel the effects now, others will feel them later in life.

I'm worried my children or grandchildren could one day be denied healthcare or adequate education or loans or low insurance payments just because of my attitude towards my government and every other aspect of my lifestyle which gets swept up and analyzed by for-profit robot armies bent on achieving the Holy Margin.



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