Those websites designed a bad model for collecting revenue; it was based on the assumption that viewers would watch their ads out of some misplaced sense of guilt, while the ads and data collection become more and more intrusive.

It is not our responsibility to prop up their poor model. If these sites want to make their case that they won't survive without our eyes on their ads, then they can open their books for us to look at the costs and revenues and decide for ourselves whether or not we should help them. But at the end of the day, it is their problem, not ours.