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Education sales combines all the wonderful fun of multi-year Big Freaking Enterprise consultative sales cycles with the vast untapped budget of your local pizza shop. Your product, if it is going to be effective, is virtually certain to threaten the continued employment of a stakeholder who has veto authority over deploying it. Educational institutions and educators are not rewarded for doing education well -- indeed, if they have greater than minimal competency, improving just gets their budgets cut.


That's why I think education is especially the most important area where startups should focus obsessively on making something great, rather than making money off it. Go directly to the user; if you don't bypass the system, you won't succeed.

Like most other big changes, the most effective one for education might be to make the old system irrelevant rather than fight it head-on.


Add to that Blackboard has a large patent portfolio and uses it to defend it's self vigorously.


You have any examples of them starting legal action based on their patents?

They have a "patent pledge" not to prosecute if you implement Open Source software, even if it's integrated w/ propretary software to some extent. http://www.blackboard.com/Company/Patents/Patent-Pledge.aspx

I'd love to know how broad this pledge is based on their actual past actions.


It doesn't really matter, the patent they used to sue Desire2Learn got invalidated last year as part of the legal battle and a couple of weeks ago Blackboard announced they were abandoning their appeal:

http://chronicle.com/blogs/wiredcampus/blackboard-drops-appe...




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