I don't see newspapers as being competitors to google and facebook. newspapers create content and google and facebook distributes it. this law doesn't seem to be aimed at balancing this relationship.
EDIT: I think Facebook and google should pay for each click through to a newspaper
If they aren't making money through clickthroughs somehow (subscriptions, ads, or donations) they are frankly doing it wrong and deserve to be out of business because they don't know what the hell they are doing.
Is there any field where you need to pay to advertise someone else? That is abject insanity even if it "worked" it would be a death spiral as short term gaind peter out as nobody wants to mention you.
