> I literally cannot imagine supporting monopolies/oligopolies over healthy competition.
Implicit in my post was that I don't want to support healthy competition in adtech, or any competition at all. I want this industry to disappear entirely. I have no tears for the small adtech businesses whose market got scooped up by Google; I only hope that by presenting a bigger target, Google's adtech activities will be easier to regulate.
So if I open a new small business and want to advertise it on AdWords or elsewhere on the internet I have no recourse? Word of mouth is random and unreliable even if you have a good product. Advertising is a healthy and essential signalling mechanism to broadcast the availability of a new service and there is absolutely nothing morally wrong with it in its self. The non-benneficial side-effects like extensive user tracking and practices that drastically harm user experience however are bad and a seperate issue to be dealt with.
Implicit in my post was that I don't want to support healthy competition in adtech, or any competition at all. I want this industry to disappear entirely. I have no tears for the small adtech businesses whose market got scooped up by Google; I only hope that by presenting a bigger target, Google's adtech activities will be easier to regulate.