Until every competitor leap frogs them. Everyone's running up a down escalator.
If uber just keeps the lights on, they will not maintain their stronghold on ridesharing, let alone be the last to market for the next generation of mobility that will replace their current product. Even Facebook goes out of fashion - that's why they bought Instagram and WhatsApp.
IMO, we’ve reached the diffusion limit of innovation in ridesharing. Autonomous is a pipe dream and in a recession, human drivers will be cheap.
Uber and Lyft lose money because they’re over-hiring talent and they’re consolidating their monopolies via marketing/market share wars. When the bubble pops, people are going to stick to MS and Apple - they’re not going to jump to Amiga or BeOS.
