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If you declare your company has a billion shares and I buy 1 for $1 then you have a valuation of... one BILLION dollars.

If I later buy 1 share for $2 then your valuation has doubled. That is basically SoftBank’s business model.



Basecamp even made a headline out of it a while ago: https://www.linkedin.com/pulse/basecamp-valuation-tops-100-b...


> Basecamp is now a $100 billion dollar company, according to a group of investors who

> have agreed to purchase 0.000000001% of the company in exchange for $1.

Just wow, this is gold.


that article is hilarious!




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