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The new version of WatchOS makes audio streaming to the watch a public API.

https://developer.apple.com/videos/play/wwdc2019/716/

Spotify can implement the feature any time they like.

Similarly, Hulu has long been able to provide the search metadata needed to integrate into Apple's universal search system, if they choose to do so.

https://developer.apple.com/videos/play/tech-talks/508/



Perhaps one reason they don't choose to do so is that some subscribers have different levels of access depending on the subscription tier. At least that's my guess.




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