> we should start calling bottled water "plastic water"
Might that be surprisingly effective as way to reduce bottled water use?
As a drop-in replacement for the phrase "bottled water", it meme-ishly supports interpersonal and self discouragement of use: "Here's your plastic water dear."; "Don't forget to buy my plastic water.".
The "plasticness" of bottles is highly salient when opening, handling, and trashing them, and is associated with the pollution. Imagine an ad with someone opening a bottle, with putting-down-the-cap noise, making that "crunching" bottle noise, drinking from and looking at a bottle, and recycling it, all while describing plastic "dust" and its health and ecosystem issues. So that bottle handling becomes a memory trigger for the issues and an associate visceral "yuck".
I already call it that way, but for different reasons.
My wife only drinks carbonated bottled water as she's a
germaphobe and dislikes home-carbonators (I've tried everything...), but once she became pregnant I had to start dragging her bottles up to our apartment. I became very resentful of the fact that I had to either buy and drag glass or plastic bottles up to our flat only to bring them back to the store empty.
So I started calling it plastic water as a minor display of rebellion. She doesn't care though. :(
Might that be surprisingly effective as way to reduce bottled water use?
As a drop-in replacement for the phrase "bottled water", it meme-ishly supports interpersonal and self discouragement of use: "Here's your plastic water dear."; "Don't forget to buy my plastic water.".
The "plasticness" of bottles is highly salient when opening, handling, and trashing them, and is associated with the pollution. Imagine an ad with someone opening a bottle, with putting-down-the-cap noise, making that "crunching" bottle noise, drinking from and looking at a bottle, and recycling it, all while describing plastic "dust" and its health and ecosystem issues. So that bottle handling becomes a memory trigger for the issues and an associate visceral "yuck".
Nifty idea.