What annoys me is that Creative Labs also had a viable contendor against the iPhone, but killed it right when it seemed like it could have launched and competed. I guess nobody wanted to go up against Google and Android in one corner and Apple and iOS in the other.

Yet, PlaszmaOS could have been a real boon in the industry - especially if they'd licensed it off to all the Asian clone makers. It could've slowed Android, anyway, imho ..

https://en.wikipedia.org/wiki/Zii_EGG