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Is the normal truck crowd going to latch onto a $70k truck?

I think this is going to resonate really well with techies. Not a huge demographic, but one that can afford it.

The market for sci-fi/cyberpunk cars won't be huge, but in exchange, this looks like it'll capture _all_ of that market, as opposed to a small slice of a more conventional one.



When I lived in rural Missouri, I was shocked at how many of my neighbors and colleagues were shelling out $70k for their pickup trucks.

The price here is not a concern at all. The design.... not so sure about that.




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