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Wanting to see him succeed or not aside, I find this far more intriguing and alluring. Apple keynote, especially recent ones, have become so cookiecutter and predictable. The surprise and strangeness factor is what makes Tesla events so irresistible. You truly feel like anything could happen, even the window breaking TWICE.


When he puts a stat on there, it’s a hard friggin stat, not the flowery puffiness of Apple.




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