Back in the late 90's, for me anyway, buying a Ford Ranger strictly dominated just about any other choice. I didn't have a family/girlfriend so I didn't need the extra seats. 20mpg was pretty darn good compared to most trucks. The smaller cab meant I could heat/ac the interior pretty quickly. Easy to drive and maintain, and finally I had all that utility for when I needed it, which was rare but often enough to solve a lot of infrequent problems. It just seemed like the most practical choice. (I still have that truck, my family's other vehicle is a CRV.)