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I believe you. But truck guys don't discuss the style of their truck, how pretty it is. They brag about how they abused it or carried unreal loads or took it where no road legal vehicle should ever go.

Even if the Cybertruck kicks ass on the road, it's not going to impress these guys. And if they're the target market for this new truck, Tesla's in trouble.



No, they really do talk incessantly about style and looks. Really. Including flamewars about which manufacturer has 'ugly' or 'beautiful' characteristics.




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