Unfortunately, as there is no way to vet submitted information on these kinds of platforms, their use is pretty limited. Some employer can just go about submitting false salary data in order to appear more appealing.
This works the other way around too, someone who was not hired, some ex-employee with some gripe against their previous employer, a misbehaving competitor... Just about anyone can go about submitting false reviews about your company in order to damage your employer-brand.
I've heard of places where HR requires you to write a (probably) glowing Glassdoor review during onboarding. Or severance which is conditioned on not writing a negative review.
I think what GP means is that the employer gives X to current employees, but makes false posts on this website, that claims there are employees that make 0.7X. Then when you interview with the employer, they offer you X, and you think you are being offered 30% more than your future co-workers, so you happily take the job.
This works the other way around too, someone who was not hired, some ex-employee with some gripe against their previous employer, a misbehaving competitor... Just about anyone can go about submitting false reviews about your company in order to damage your employer-brand.