This sentence exactly got me in. I read some czech blog about fashion written by a women about how Czech men dress terribly themselves. You should have seen the discussions under the articles.
I'm ordinary man and a hacker. I personally don't care what I wear. I prefer comfortable clothing. I don't care and I don't have problem with it. But women care and they see it as a big issue. I'm reading the blog just from curiosity to see how it looks from the other side.
That's not a selling point for me at all. Would make me less likely to use this service.