First of all, thanks for your comments about the homepage! Good idea regarding changing "Name" to something else, we've gone ahead and changed it to "Company Name" to see if that makes it easier to understand when signing up.

As for A/B testing the sign up page, a 2 part sign up process is something that we've considered and will most probably look in to when we develop a proper sign up process for when we launch publicly (with a pricing model).

Thanks for all your thoughts, we really appreciate them!