Apple at least somewhat tries to put up an image of caring about environmental issues[1] and privacy (e.g. in the aftermath of San Bernardino attack). (Of course they still have Chinese sweatshops, and who knows how much raw materials comes from child labour in the Congo so of course it's mostly a smokescreen.)

[1] https://www.cultofmac.com/268413/tim-cook-tells-profit-obses...