Users do not care about gamifying the experience. Users care about the experience. Does this solve interesting and new problems in the dating space? That's the selling point.
The goal of gamification is to act in parallel to an already existing and positive feedback loop in your app. It rewards what users do. It doesn't drive what they do.
It certainly is not a selling point. The reason I pointed it out in the title was to get professional feedbacks in addition to user feedbacks. You do not have to follow all gamification scheme to use the application, you can think of them as extras.
If you're going to look at gamification as the primary motivator, I think a better examples to look at are Untappd and Foursquare. Both of these apps have very clear and positive feedback loops and use gamification well.
One app encourages me to share various beers I've had with friends. Badges are a way to have fun while doing that but the willingness for me to share in the first place was the driving motivator, not the badges. The badges are what keep me hooked however because I want to collect as many as my friends. Independent of sharing, badges mean nothing to me as an end user and were never the motivator for using the app. Sharing was.
Folks, if you're going to write an app (ESPECIALLY a dating app, which has tons of sensitive info), please hire a native English speaker to write the strings and the website for you. I know this is not how it's supposed to work, but this site gives off a strong "creepy foreign company that's going to leak all your data" vibe.
Some things I noticed:
Using a period instead of a comma as a thousands separator.
Putting the % before the number rather than after.
And the prose in general is just awkward has hell.
The premise is good, I think (I'm not the target audience), but the copy and positioning need a lot of work.
The positioning reads to me like: "Look at all the awesome features we've built!" Gems! Coins! Filters! Profile details! I have no idea what any of those things are, and frankly it's a lot to take in before even downloading something like this.
I'd look at those features through another lens: "Ever feel like the connections you make on other dating sites are shallow? Use Blurrychat to connect on a deeper level. [Then references science that shows how hiding images produces better outcomes in relationships.]" The focus should be on how this is better than what's come before — how it produces better outcomes, not on how people can get Gems or whatever. They'll figure that out later.
Totally subjective impression: the image at the top of the page is creepy to me. It's something about the guy. The way he looks at the much younger woman does not give me the warm and fuzzies. Quite the contrary, actually.
Last thing: I think the brand in general is very techy. It'd be great for a Slack plugin or a hip new CRM, but I think it's too clinical/cold for a dating app. Check out other dating apps' sites — they're filled with images of couples hugging, etc. Again, they focus on outcomes, not on the app. (If you want something edgier, check out OkCupid's site, which to me strikes a nice balance between edge and warmth.)
After reading the OKCupid founder’s data book, I am of the belief that any dating app that is designed effectively to make a decent profit (IAPs and the like) is mostly just a platform for older men to date younger women.
Socially, though, yes. The generally accepted limit on age differential in romantic relationships is ten years - 50 year olds shouldn't date younger than 40, 40 than 30, etc. While it's perfectly legal and possible to have a healthy relationship with a wider age gap, it's not socially acceptable.
This is just bigotry by another name. Once someone is a legal, competent adult, it's not really anyone else's place to tell them who they should or should not find happiness with, provided the relationship is entirely consensual and non-coercive.
We should not tolerate bigotry or label consensual adult relationships "generally accepted" or "not socially acceptable". That's the kind of nonsense we need to leave in the past where it belongs.
Sure, but it doesn't make you a pedophile, and having sex with a 40 year old when you're 60 isn't the same as having sex with a 10 year old when you're 30.
True, but when one of the parties appears obviously young and the other not, people tend to get creeped out by it just the same, and in kind of the same way. As sexual taboos go it's not the worst and the stigma isn't always fair but it is what it is.
I attribute a lot of that to the increasing youth-orientation of modern culture, since "May-September" relationships have been common throughout history, although legitimate concerns about abusive power dynamics and exploitation do sometimes arise in the modern context.
Thank you for the feedback.
I agree that the guy is creepy but disagree about the paedophile-ish vibe you get. As a result we need to change it anyway :)
I'm married so I'm not really in the target audience, however when I see things like this my first question is always data and privacy.
In fact, I have a question, is there any privacy focused dating apps that have been externally audited etc? It might be an opportunity.
Back to this app.
How does it store data?
How does it use analytics?
How do they make money? Especially since they seem to _give_ money to use it:
"No Need To Pay, Earn Coins By Watching Videos
You don't need to pay us to get boosted. You can watch videos and earn Blurcoins to use for gems. It's not over, we also give you Blurcoins for each day of usage."
This reminds me of paiq(.nl) ... which has been around for 15 years or so ? .... You chatted with randomly selected matches, and the more you chatted, the less blurry the pictures became.
I thought most people want a visual filter first? And if this is a product for another part of the market, how does this their experience more efficient? Doesn't blurring an image just decrease the efficiency of the filter? (i.e. one side feels they have 'wasted' time chatting that they wouldn't have initiated shown the non-blurred images first). Eager to be proven wrong, and would love to hear other thoughts.
Thanks for the feedback.
In other platforms it is really hard to find a match because the biggest reason to be able to match is your appearance. For example; even the good-looking guys cannot get match in Tinder lately. Even the appearance isn't enough to get to talk to people.
In Blurry Chat you need to have a good conversation to reveal the person you talk to. The conversation you have will be the key point to your journey.
Blurring isn't decreasing the efficiency of the filter, you can still filter the gender, age and most importantly location.
If you don't want to waste your time on talking, you can reveal people's photos using reveal or blurdrop gems. While we are offering this, we are offering privacy on your photos too. You can use shield gem to be immune to reveal and blurdrop gems as well.
In addition, guys might be looking for rapid results but the ladies aren't the same :)
Unrelated to the post but I have a question: for those of you who actively use dating apps, what advantages do you find over approaching women (or men) in real life ? I ask because yesterday I played around with tinder on my friend's phone and I felt a bit off after half an hour of dismissing people based on just their looks and a couple of lines on their profile.
There are no advantages, but many people (myself included) just don't end up in situations where it feels appropriate to randomly approach strangers in a romantic or sexual pursuit. There's the fear of rejection, but mostly not wanting to behave inappropriately (this might just be a northern/central european thing). There's no way for me to know who around me at a party/concert/whatever are single and interested in meeting, I'm not the most self-confident (even when people have come to my place after a date I've been hesitant), I'm not very good at picking up social cues (I've missed several hints in the past), I'm not attractive enough to have women just randomly stare at me like you might see in the movies, so dating apps at least get you over that hump.
You're absolutely right that it feels off though, to some extent it's dehumanizing. Then again, think about how often you subconciously dismiss people based on looks or first impressions in real life. However, unless you use the app purely to have one night stands you also get the chance to meet great people - many of the nicest people I've met in life have been through apps.
>There's no way for me to know who around me at a party/concert/whatever are single and interested in meeting
Ummm, you just ask. Not as in "Hey, are you single?" but "You seem interesting, how about a coffee next week?". The answer will tell you everything to know.
Seriously guys, women aren't some strange alien creatures, they're human beings and they appreciate it when you're direct and take initiative and hate men who beat it around the bush waiting for the girl to make the first move.
>I'm not attractive enough[...] so dating apps at least get you over that hump
In my experience it's the opposite, you use live dating if you're not attractive enough for dating apps as those favor only the top percentile of attractive men and being average gets you nowhere.
That's a very womanly perspective. Normal guys don't have it that easy - being direct to a lady who likes you brings completely different results to one that doesn't - easy to be labeled stalker/creepy/to be laughed at etc.
If situation would be reverse (girls chasing guys), ladies would be constantly complaining how hard is it to succeed, how afraid are they of the failure/rejection.
It takes time to build the confidence women love so much (unless you are an arrogant extrovert, then you have more than plenty). One of the reasons there are many couples where guy is much older. Not so much the other way around.
That's just a bad mindset. Life is never easy for most people but being a normal guy is more than enough to be successful with women.
Look in the mirror, and see if you'd like to date the person in front of you.
If not, then:
Go to the gym, eat and sleep well, stay in shape, fix that bad posture, fix those crooked teeth, groom that neckbeard, wear sharp clothes, get a sharp haircut, go out and practice your social skills and most importantly be confident about yourself.
All of the above can be done by any normal guy as long as you're determined and willing to stick to a long term self improvement plan and put in the necessary work.
The problem is most guys are lazy(I was one of them) and don't want to put in the work to improve themselves and expect women to magic themselves in their arms while they sit on their couch and watch *hub and complain that good looking guys have it easy.
> In my experience it's the opposite, you use live dating if you're not attractive enough for dating apps as those favor only the top percentile of attractive men and being average gets you nowhere.
so clearly there's something to be said about how the way you use these apps changes your experience. use the right apps and go for people that seem interesting rather than the most traditionally attractive ones. don't bother trying to make a witty one-liner to get their number immediately, have patience and be fine with having some chats that go nowhere.
>Ummm, you just ask. Not as in hey, are you single? but you seem interesting, how about a coffee next week?. The answer will tell you everything to know.
No it won't? I know girls who would think of such propositions as friendship related unless you were more direct, but being more direct comes at a risk of appearing "creepy". It's a catch-22.
Lots of countries don't have a dating culture, so you don't approach a stranger and propose a date. Instead you are supposed to introduce yourself, befriend them and then see if the interest is there and mutual to move beyond friendship.
> what advantages do you find over approaching women (or men) in real life ?
I've always clicked the most with people I met through friends. But if you move to a new city you might not get to do that.
An app sounds better to me than approaching someone I don't know just because I find them attractive. You get to see if you have common interests and have a little chat before actually meeting up. Plus you know the interest is mutual.
I have a hard time connecting with people I know nothing about, and I'd be worried about bothering someone who's just minding their own business.
So I'd say if you can't find your match through your social life dating apps are helpful.
Dating apps are primarily a filter. The value is supposed to be that you never waste time chatting with someone who's uninterested in you or not looking for a relationship.
Filters are also useful.
For women, there are also some safety issues that dating apps can mitigate. If you reject someone and they get angry, they can't insult, stalk, or otherwise harm you. You just unmatch.
Your experience is typical, though. Dating apps are in some ways uncomfortable and dystopian.
You may be interested in Aziz Ansari's book Modern Love for a quick, readable explanation of how we got to this point in dating culture.
> they can't do insult, stalk, or otherwise harm you. You just unmatch.
They absolutely can. I used Tinder for a good while (met my current girlfriend of 1 year there) and a common theme throughout most people that I met is that they were stalked at least once. Even I was, though admittedly to a not very serious degree.
Yes, e-stalked. No one showed up at my house thankfully, but it's pretty disturbing for a single person to message you everywhere (Reddit, Facebook, Twitter, etc) after you reject them.
The "a bit off" feeling you described fades after a few more sessions.
When I meet people in real life, it's usually at a bar or club. It's not healthy to go out drinking every weekend, so there's one major advantage. Also, I get to meet people who don't go to bars and clubs (or, those that don't go to the ones that I frequent).
Avoiding rejection isn't really that much of a "plus" for me. But avoiding the BS of the occasional girl who plays you for free drinks, gets pulled away by a friend, etc. is a definite plus.
Another thing; I haven't had great luck with "being set up" with friends-of-friends. In my experience, it has never been a good match. Like, not even close.
Stranger Danger is strong these days. Might as well stick with a subset of the public you know is receptive to starting a conversation in a context meant to lead to a romantic relationship. Doing so in "real life" comes with many social and possibly even legal consequences that were much less likely in decades past.
I used to think Tinder and the like put too much weighting on looks, but Aziz Ansari in his book asks how that is any different to approaching someone in person? You wouldn't approach someone you didn't find attractive, and you can't get to know someone before you've approached them.
Additionally, I would argue that you can tell quite a lot about someone provided they've made an effort with their profile. You tend to know music taste, career, where they're from, and interests.
I have a lot of disqualifiers; most people I meet in the normal course of life aren’t really my type of people. Being able to search through a large number of eligible people to find the small fraction with whom I may be compatible is the only way that has worked well for me.
Additionally, as someone else wrote down-thread, I meet approximately zero new people most typical weeks for me. I’m a shut-in.
I find that the more appropriate it becomes to meet people through dating apps the less appropriate it becomes to meet people through traditional means.
Saying hello to a stranger just because you want to date them has become anachronistic (borderline chauvinistic) in large NA metros.
On the occasion I am out in a place I can be openly social (maybe once or twice a week), everyone I meet irl tends to be a decade or two older than me. Sometimes they also serve as a good way to filter people who you would not get along with.
> I felt a bit off after half an hour of dismissing people based on just their looks and a couple of lines on their profile.
I agree and many profiles are particularly bad (I wager maybe 1/3 to 1/2 of tinder profiles I see either want to get married right away or are just looking for IG followers / validation) but I feel that, particularly if you're young, they're the standard for finding people.
For me it is that I am looking for a very specific subset of people that has nothing to do with looks or places. The dating app I use give me the possibility to filter on these attributes and foremost: let me express mine.
Users do not care about gamifying the experience. Users care about the experience. Does this solve interesting and new problems in the dating space? That's the selling point.
The goal of gamification is to act in parallel to an already existing and positive feedback loop in your app. It rewards what users do. It doesn't drive what they do.