It’s not the technology, Google is horrible at Enterprise sales and support. Firebase also isn’t going to win them large enterprises.

+1. They're an ad company and ultimately they feel clunky and condescending to deal with in a consumer context.

Azure Solutions Architects: You want to move your SQL Server 2003 database running on Windows 2000 on Azure? Ok we can do that and come up with a project plan to modernize your stack and extend your support.

GCP SA: We are “smart people” (tm) you should move your entire workload to $cool_technology before we migrate and do things the modern way.