"Also with my base content it keeps returning more and more traffic per month, even if I don’t post much.
Whereas you can see my Instagram stats dropped by something like 60X less when I didn’t post for about 10 days."
[...]
"I might spend 3 hours writing an article on my website today, but over the course of time:
Day 1: People read it, even while I sleep.
Day 2: People read it and signup to the website, which builds my audience.
Day 3: From that article I can make 5+ social media posts, exposing the content to different networks.
Day 10: The article starts to rank in Google, sending me more traffic.
Day 20: Someone links the article and sends their traffic to the article, growing my audience.
Day 50: I am writing an article about something similar, and can reference that old post and use content from it.
Day 100: Someone finds the article and shares it to their social media following, growing my audience.
Day 500: I still get traffic, signup, and sales from 3 hours of work I did 500 days ago.
…basically that article works for me, and builds an asset I own.
This process happens with social networks too….you can definitely build an asset on a platform.
However, the key difference is ultimately the social networks owns the asset, not you.
Also as network popularity shifts, you lose much of that benefit.
But if Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter have the eyeballs of damn near every person on Earth…..then it’s worth playing their game."
https://kopywritingkourse.com/social-media-strategy/
Excerpts:
"Also with my base content it keeps returning more and more traffic per month, even if I don’t post much.
Whereas you can see my Instagram stats dropped by something like 60X less when I didn’t post for about 10 days."
[...]
"I might spend 3 hours writing an article on my website today, but over the course of time:
Day 1: People read it, even while I sleep.
Day 2: People read it and signup to the website, which builds my audience.
Day 3: From that article I can make 5+ social media posts, exposing the content to different networks.
Day 10: The article starts to rank in Google, sending me more traffic.
Day 20: Someone links the article and sends their traffic to the article, growing my audience.
Day 50: I am writing an article about something similar, and can reference that old post and use content from it.
Day 100: Someone finds the article and shares it to their social media following, growing my audience.
Day 500: I still get traffic, signup, and sales from 3 hours of work I did 500 days ago.
…basically that article works for me, and builds an asset I own.
This process happens with social networks too….you can definitely build an asset on a platform.
However, the key difference is ultimately the social networks owns the asset, not you.
Also as network popularity shifts, you lose much of that benefit.
But if Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter have the eyeballs of damn near every person on Earth…..then it’s worth playing their game."