This is reminiscent of the people who ask, "Why would anyone buy a pre-loaded Linux laptop, Dell's Developer Editions, when you can already install it on an older Thinkpad?"

Service, support, ease of use and setup, and, in the case of something that might be visible in a readily trafficked area, aesthetics.

If those things are not valuable to you (and they may not be) then you are not the target audience.