How come we don’t hear more about gen x? It is always millennials are lazy or millennials are killing this or millennials are destroying that. Even when gen z does this ok boomer thing, it is the millennials who are blamed of being disrespectful (my understanding is very few of us are doing the ok boomer thing — we are in our thirties now!)
Preface: generational reasoning is always stupid. The differences in group are greater than the differences out.
That said a) as a gen xer we used to hear all the same things about gen x as we do now about millennials. Its largely time gated. b) gen x is a much more transitional generation, there weren’t as many defining moments and c) its a smaller cohort. Millennials were the largest birth cohort since the baby boom.
Because the media is currently largely staffed by gen X people on the higher levels. As this transitions, intergenerational moaning in the media will shift from targeting millennials to gen x and gen z; as boomers get less relevant even more ire will turn against gen x. Moaning about people who have the nerve to be too young or old is a time honoured tradition; we’ve been at it for millennia and it’s not going anywhere.
Especially since it seems a fine example of design by committee. Test markets, reports. Gee I wonder why Gen X was cynical like that.
Oh and they even had a "manifesto" that was in some ironic way a "selfawarewolf".