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cma
on April 7, 2020
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OK Soda
What’s a stronger mainstream brand than the Obama campaign (same artist)?
zeckalpha
on April 7, 2020
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Out of order... The “branding” that became Obey started in 1989.
https://en.m.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse
cma
on April 7, 2020
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But it took off in a resurgence in Obama era.
catalogia
on April 7, 2020
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Two things having the same artist doesn't mean they have the same mainstream potential. As I understand it, the "OBEY" thing was distinctly anti-authoritarian. For it to become mainstream would be for it to become the subject of it's own mockery.
cma
on April 7, 2020
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Maybe it started that way but it became a whole large corporate clothing line.
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