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What’s a stronger mainstream brand than the Obama campaign (same artist)?


Out of order... The “branding” that became Obey started in 1989. https://en.m.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse


But it took off in a resurgence in Obama era.


Two things having the same artist doesn't mean they have the same mainstream potential. As I understand it, the "OBEY" thing was distinctly anti-authoritarian. For it to become mainstream would be for it to become the subject of it's own mockery.


Maybe it started that way but it became a whole large corporate clothing line.




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