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They didn't do it unnecessarilly, Apple's whole thing has been always shipping something different for the sake of being different. Sometimes it works fine, and sometimes it flops hard.

See - gems like the iMac hockey puck mice. I still wonder - who thought that was a good idea..?



Well, your take on the infamous puck mouse perfectly summarizes my attitude toward the Touch Bar: who thought this was a good idea?


Different for the sake of being different is raison d'etre for strong brands.




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