You definitely need to think carefully about friction for repeat users on this kind of thing, though... definitely Slack is a peculiar case because of their mind-numbing user model that leads you to having multiple accounts. but I do consulting and as a result frequently get added to other companies Slack workspaces. The deluge of "helpful" messages from Slackbot sent repeatedly in each workspace is absolutely maddening and is one of the big reasons behind my hating Slack.
You also see a similar thing with mobile apps that have a forced tutorial/onboarding intro.
Just keep in mind that every thing that you force users to do as part of onboarding is going to be annoying, and especially for users which onboard multiple times for whatever reason. Even just mobile apps repeating their first-use tutorial when you get a new phone is enough to drive a man to drink.
Yes, this is a good point. Getting the user to their magic moment is not the only thing that matters for all customer engagement, it’s just the primary focus for new customer acquisition.
This reminds me of the phrase “don’t sell past the close.” Once you have the user, focus on keeping them not selling them further. Many services have a way of saying “I’ve used this before” to skip the tutorial, for example.
Regarding the problem of repetitive Slack onboarding messages, I recently created an email filter rule that I think should solve it for me. In Gmail filter syntax:
Matches: from:([email protected]) "you have a new direct message" "from your conversation with Slackbot"
Do this: Skip Inbox
This rule might be harmful if Slack ever sends both Slackbot DMs and real-user DMs in the same email, but my guess based on emails I’ve received in the past is that Slack doesn’t do that. Before activating this rule, you can search your own email history to see if any useful emails you received in the past would have been hidden by this rule.
You also see a similar thing with mobile apps that have a forced tutorial/onboarding intro.
Just keep in mind that every thing that you force users to do as part of onboarding is going to be annoying, and especially for users which onboard multiple times for whatever reason. Even just mobile apps repeating their first-use tutorial when you get a new phone is enough to drive a man to drink.