Yeah, they made the most popular PyTorch implementation of YOLOv3 as well so they're not entering out of the blue, though. https://github.com/ultralytics/yolov3
The author of YOLOv3 quit working on Computer Vision due to ethical concerns. YOLOv4, which built on his work in v3, was released by different authors last month. I'd expect more YOLOvX's from different authors in the future. https://twitter.com/pjreddie/status/1230524770350817280