And that's where we need more journalitic (does that word exist?) writing. Even by non-journalists, I mean.
Make a long form content, start with the most important information in the first paragraph, and give more and more developments in the following paragraphs. Someone who thrives for short content will be happy with the first paragraph. Someone who want to delve into the details will ready each and every word. Heck, your first paragraph could even be a tweet containing a link to the long form.
This is clickbait taken backwards. You will get very few clicks as you already delivered the main information for free, but those who clicked will be there for a good reason.
Make a long form content, start with the most important information in the first paragraph, and give more and more developments in the following paragraphs. Someone who thrives for short content will be happy with the first paragraph. Someone who want to delve into the details will ready each and every word. Heck, your first paragraph could even be a tweet containing a link to the long form.
This is clickbait taken backwards. You will get very few clicks as you already delivered the main information for free, but those who clicked will be there for a good reason.