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> There’s a lot of focus on price. $1500 isn’t terribly much if you’re building a home gym. A lower-end squat rack, bench, barbell, and weights set you back about that much. Another $500 for high end adjustable dumbbells

True, but you'll own that equipment forever, and it holds its resale value pretty well. As far as I can see, the Mirror hardware is useless without the monthly $40 subscription. There's always a risk with something like this that the company goes bankrupt, leaving you with an expensive wall-mounted TV that plays nothing but a black screen.

I'm also guessing it's mainly seasoned gym-rats building $1500 home gyms, and they all know what they're doing. Mirror is presumably targeting the larger/more clueless segment, who may be more price sensitive (though I suppose Peloton would prove otherwise).



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