I dread each time my inbox lights up but recognized that 60%+ of our business is driven through our email list. Our AppSumo.com emails for the most part were always short and sweet, just the way I liked them.
Then why the change?
I wanted to hire a real copywriter so I can focus on other things in the business. My friend Neville is a funny writer and had been extensively studying / practicing copywriting best practices.
Doesn't being a writer imply having studied and practiced writing? And what are "copywriting best practices"? Something tells me Neville is a factitious fall guy.
Usually we see < 0.5% unsubscribe rate
A 2x increase isn't that big of a deal and doesn't warrant the urgency eluded to in the title.
* The funniest thing about it?
This email was our highest conversion to buy ever. Ah, so this post isn't about losing customers, it's about justifying and excusing the new long form sales emails.
"And what are 'copywriting best practices'? Something tells me Neville is a factitious fall guy."
They laughed when Neville sat down at the keyboard, but when he started to write...
In all seriousness though, read On The Art of Writing Copy by Herschell Gordon Lewis, and also Tested Advertising Methods by John Caples. By reputation they are the two best books on copy writing and advertising ever written.
Best practices these days tend to involve putting things in CAPITAL LETTERS, and occasionally bold or italic, and BEING A COOL DUDE, and getting real, and adding ten foot high 'Click Here To Purchase' links.
I'll check those books out to see what advice they give, though; personally, I learnt copywriting by.. well, writing copy.
I dread each time my inbox lights up but recognized that 60%+ of our business is driven through our email list. Our AppSumo.com emails for the most part were always short and sweet, just the way I liked them.
Then why the change?
I wanted to hire a real copywriter so I can focus on other things in the business. My friend Neville is a funny writer and had been extensively studying / practicing copywriting best practices.
Doesn't being a writer imply having studied and practiced writing? And what are "copywriting best practices"? Something tells me Neville is a factitious fall guy.
Usually we see < 0.5% unsubscribe rate
A 2x increase isn't that big of a deal and doesn't warrant the urgency eluded to in the title.
* The funniest thing about it?
This email was our highest conversion to buy ever. Ah, so this post isn't about losing customers, it's about justifying and excusing the new long form sales emails.