Having relationships with real-world people is really nothing like a faceless corporation compiling a database on you and I think you probably know that.

Edit: I may have misunderstood the tone of your comment. Are you implying it's bad that people at your local store might know who you are? I should have my coffee.

Yeah, sorry. I should been more clear with my tone. I don't think it's bad for the local business to know who you are.

I can see why it sounded that way.

Yup - then the whole world won't be able to automatically know you. It seems like a decent trade-off. We've already been using that model for many, many years.