The problem is that we didn't buy into a walled garden. Mac OS X was an open platform from 2000 until 2012, when Gatekeeper was added, ostensibly for security. It's very difficult if you've invested in a platform for many years, and then the platform slowly transforms into something different.
Has Apple become increasingly hostile? Yes. Since inception? No. For example, my MacBook Pro from 2007 had a user-replaceable battery. I just popped the old one out, popped the new one in, 15 seconds, it was brilliant.