There are now more store-wide sales available ("Fall Sales" and whatnot). While at the developer's choice a game may have the same retail and sale price at different stores, since the sale dates are different, I the consumer am more likely to find and buy the game at the lower sale price. If you the consumer only want to purchase from one store it is still your choice to wait (just like timed exclusives).
Others have complained about Steam's lack of curation causing discoverability problems. It was at the height of this controversy that Epic launched their store promising better curation. Again, this helps consumers because not all consumers are alike. Some consumers do not want arbitrary moral decisions to block game availability, while others want this so that they do not have to wade through "garbage". Others, still, want to make that decision for all consumers.
Others have complained about Steam's lack of curation causing discoverability problems. It was at the height of this controversy that Epic launched their store promising better curation. Again, this helps consumers because not all consumers are alike. Some consumers do not want arbitrary moral decisions to block game availability, while others want this so that they do not have to wade through "garbage". Others, still, want to make that decision for all consumers.