I think Apple TV is already in the process of disrupting TV, if I recall disruption theory correctly the disruptor is not quite as good as the current status quo.
Let's look at apple tv compared to a traditional cable box: Netflix is pretty good but doesn't have the same level of
"appointment" or "water cooler" shows as cable. Cable is far superior with live sports, apple tv just has MLB
streaming with probably the NBA and NHL soon to follow.
Already for some audiences that might be enough to kill the cable bill entirely or (more likely) to reduce the package they have. Throw in the fact that it can also play the stuff that's on the your iPhone or iPod, has built in pay per view mechanism, and a prettier interface and I think you might have some freaked out cable/ satellite providers.
Apple TV is definitely not as good as cable but it's getting close to being good enough.
AppleTV hasn't replaced CableTV for me, but it sure has replaced on-demand-movies. Netflix streaming is great, but it usually doesn't have the best and latest movies.
We've used the AppleTV rentals several times in the past few months where we might have instead watched Cable on-demand.
Let's look at apple tv compared to a traditional cable box: Netflix is pretty good but doesn't have the same level of "appointment" or "water cooler" shows as cable. Cable is far superior with live sports, apple tv just has MLB streaming with probably the NBA and NHL soon to follow.
Already for some audiences that might be enough to kill the cable bill entirely or (more likely) to reduce the package they have. Throw in the fact that it can also play the stuff that's on the your iPhone or iPod, has built in pay per view mechanism, and a prettier interface and I think you might have some freaked out cable/ satellite providers.
Apple TV is definitely not as good as cable but it's getting close to being good enough.