I don't understand who a company such as Google cannot manage to launch this internationally. I get you don't want to wake thousands of good for various translations, but region locking your new product just seems... shortsighted.

It is likely due to regulations rather than translations

It will take longer to translate than to deprecate.

In 6 months,

Google Tables will be sunset in a week, currently we have no way for you to export your data. We're glad you trusted us once again, until another product launch, see ya.

- VP, Google Products.

This is my first time reading about Area 120.

Any have insightful observations on this change in marketing?

Google has come to eat Airtable's lunch.

Like a seagull at the picnic table, they'll get scraps and quickly fly away

Agreed, this will go nowhere.

If this were a real product, it would have launched as part of Google Workplace (formerly GSuite, née Google Apps). Area 120 is a completely make-work division of Google that Pichai will shut down as soon as he remembers it still exists.