By massive volume? Or by targeted ads, since the company has an idea of what you buy. And your phone is just a convenient personalized billboard in your pocket.
You are correct. I was wrong in using Wall Street as a generic term for investment bankers when this is a record and ground breaking offering on Shanghai and Hong Kong exchanges.
Still it’s being priced by Chinese bankers at such a ridiculous level that it is almost certain to work out very poorly for buyers.