This is something that I've wanted for awhile. Even better would be recording session data your collecting and then giving a means to play it back so you can actually "see" the what the user does. Maybe using Selenium or something for the playback. This later feature would be killer for business users who would likely find the current event stream a bit intimidating.
I think your right though. Being able to watch 20ish user sessions for particular flows would really help you understand how to tweak things to improve conversion rates.
I've had this idea for a few months and really wanted to build it. Imagine being able to record every user interaction, seeing their mouse move and following them through pages.
The difficulty lies in replaying activity for web apps with logins, sessions etc.
Anyway, great job implementing this, I think it's a great idea and you should carry it forward!
I think your right though. Being able to watch 20ish user sessions for particular flows would really help you understand how to tweak things to improve conversion rates.