Agressively lobby for criminal penalties (as in all the CXOs go to prison) for any company that continues to pollute after <date the law passes + 1year or so>, while loudly telling everyone that you will stop polluting as soon as your competitors are forced to do likewise.

Please cite any privacy legislation supported by Facebook/Zuckerberg under which CEOs or other responsible parties (not disposable middle managers) actually end up in prison (not pittance fines) for violations.