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To be fair, the example you used was haggling over a loaf of bread.

You thought I was kidding? I wish I were. I ran into a woman the day before yesterday who was at Publix (www.publix.com) here in Atlanta, asserting that the identical multigrain rye was 30c cheaper at Kroger down the street and she was taking her business elsewhere.

She didn't exactly look indigent, either; I'd take pity upon someone who managed to panhandle $2 but not $2.30. She was in a smart business suit.

It's not the first, second or third time I've seen something this ridiculous lately. I can only conclude it's a trend.



It's not Publix's policy to price-match across the board but often will. They'll also accept competitors coupons. They also accept B1G1 Manufacturer coupons when they themselves are running a B1G1 free sale, getting you both items free.

Joke all you want, she's the smart one here. You crowing about her here has no "social cost." And you say that your POV comes from running a business. So does mine. In my case, I contract myself out. I've grown into a very high hourly rate. I have an assistant to help with things so I can add more billable hours.

But what I've learned from running a business is to guard every damn cent that goes out the door. Not spending dollars to save dimes, but spending one dime to save 2.


Dude, 30 cents is a huge, HUGE deal. Dealbreaker even. And you don't have to be indigent to realize that. On wall street, IBs routinely send out managers who make seven figures to the exchanges to negotiate a 0.0001$ per share instead of 0.0002$. Entire trading platforms are swapped because some bean counter in the settlements desk thinks you can squeeze an extra penny out of the other platform. When your trading volume averages 100m$ per DAY, these point one-thousandth of a cent add up very quickly.




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