Ok, so basically Chrome will keep a profile on you and send that Google, so as long as the ads on the webpage are Google ads they will be targeted, but any third party provider will not be able to do the same?
Sounds like they are finally realizing their vision for making Chrome in the first place -- to sell more ads.
I'll stick with Firefox with temporary tabs -- I already an protected from third party cookies because Firefox already isolates every tab, but importantly doesn't send my browsing data anywhere.
Can you provide some references to where you're seeing this. If anything they are killing off third party cookies just like Apple and Firefox. Also they are making it so even third party Javascript is less likely able to track you - meaning everything has to be first party. IMO this just means there will be a shift in how tracking works. Moving from third party tracking scripts you install on your website to using CDN's to pull code through or host on your own domain. IMO this means you'll be less able to identify when you're being tracked much more like how it works today on native apps, e.g. you can't tell whether that native app is tracking you.
I'm making some logical leaps. They appear to be killing off 3rd party cookies just like Apple and Firefox. The difference is that Apple and Firefox do not sell an ad product and don't have a reputation for tracking your every move on the internet. Google on the other hand does have a reputation for tracking you through Chrome.
Sounds like they are finally realizing their vision for making Chrome in the first place -- to sell more ads.
I'll stick with Firefox with temporary tabs -- I already an protected from third party cookies because Firefox already isolates every tab, but importantly doesn't send my browsing data anywhere.