Google is building an internet without WWW, that is for sure:
"Because data are ultimately transferred to the same businesses, it can be used to create detailed profiles, said academics. If information from a dating app, for example, were shared with the same parent company as data from a banking app, it could be possible to deduce the sexuality of a bank’s customers."
https://ig.ft.com/mobile-app-data-trackers/
World Wide Google. If a modern person goes with the flow, they wind up using Google for every facet of their online life: OS, web browser, search, email, youtube watching, personal photos, cloud storage, DNS, address book, chat, office suite, wallet... I wouldn't entrust my best friend with all that data, let alone people over whom I have zero power and have never met.
"Because data are ultimately transferred to the same businesses, it can be used to create detailed profiles, said academics. If information from a dating app, for example, were shared with the same parent company as data from a banking app, it could be possible to deduce the sexuality of a bank’s customers." https://ig.ft.com/mobile-app-data-trackers/