You've just given two bad examples, contrasted with one good example, to prove your point. Pick a good example of a contextual ad and a bad example of a personalised ad (there are many) and the proof is reversed.
Except that my example is more the more popular scenario. Pageviews of general news site surpass pageviews of niche websites about a specific topic. Just go look at the top visited websites.
Right but your example is still intentionally bad, no one is going to put an inaugration t-shirt ad as the contextual ad for a news article. An ad on a general news site can be related to the preferences of the readership of that paper, like how it always worked in print. Or it can even be targeted based on information about you that is gathered first-party, from the patterns in your use of the news website.
I totally agree. But that probably won’t involve programmatic/traditional advertising. It will probably involve first party ads. Which I am definitely in favor of!
