That was because they hired CP+B, but then CP+B were too much of classic problematic ad bros for them, so Burger King backed out.

https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky

Interesting; I wasn't familiar with the various players in big advertising (other than Sterling Cooper).

Their Subservient Chicken website was one of the strangest pieces of marketing I've ever seen for a major corporation.

Perhaps you missed it when the Quizno's marketing people had Rathergood's spongmonkeys sell toasted sandwiches:

https://www.youtube.com/watch?v=ePP7jPYl-pg

The BK bumper car game has turned into a weird little christmas tradition in my family. Actually a very fun, easy-to-learn/hard-ish-to-master game (basically 2D Rocket League)

Burger King created WhopperCoin, but only for Russia.

https://en.wikipedia.org/wiki/WhopperCoin

Maybe big tech companies aren't the only ones who try to expand their moats with entries in random product categories and moonshot projects.

I had this thought as well. "Sneak King" and the commercials back then were brilliant. Too bad the BK nearest me is nearly unedible.

Probably shrinking their marketing team like they did to their sandwiches.

They just did a great looking rebrand, at least. Although the building renders look like Jony Ive did them.

https://www.fastcompany.com/90591634/burger-king-unveils-its...

As opposed to KFC doubling-down?