Not in my experience. That's why the distinction is made between "virtue signalling" and "actually being virtuous".
It's more akin to showing up to a date wearing fancy clothes and driving an expensive, but borrowed car. Giving the symbols of wealth while possessing none, to fool an audience.
Many of those I've seen signalling their virtue the loudest possess the least.
The reason for the growth and awareness of the phenomena? In prior times, one must perform virtuous actions to appear virtuous. Now, it costs nothing, takes no effort, and carries no risk; it's as simple as typing 140 characters into a phone screen.
Think of what Jeffrey Epstein was obtaining from MIT president Rafael Reif in the form of a personally signed thank-you note in exchange for donations to the MIT Media Lab that started back in 2002 with co-founder and accused co-pedophile Marvin Minsky and which continued after his conviction on Florida state child rape charges in 2008 at a time when he was being investigated by the FBI for violations of the Mann Act during "Operation Leap Year."
Epstein's donations to science were a form of "virtue signaling" designed to help him evade prosecution on federal racketeering charges for the sex-trafficking of minors.
The guy had never earned as much as an undergraduate degree in pursuit of his two loves in life, namely "science and pussy," as he once put it to a professor whose work he was funding at the time.
I always remember that biblical passage about praying in private vs public. Such concerns about virtue signalling have been around for a long, long time.
It's more akin to showing up to a date wearing fancy clothes and driving an expensive, but borrowed car. Giving the symbols of wealth while possessing none, to fool an audience.
Many of those I've seen signalling their virtue the loudest possess the least.
The reason for the growth and awareness of the phenomena? In prior times, one must perform virtuous actions to appear virtuous. Now, it costs nothing, takes no effort, and carries no risk; it's as simple as typing 140 characters into a phone screen.