Words matter, especially when you are the so called leader of the free world. It is not the responsibility of the media to make sure every interpretation of meaning and context is as close as possible to the intention (which is unknown anyway) to shield a public representative from himself.
Or as Steve Jobs put it: "Somewhere between the janitor and the CEO, reasons stop mattering."
A good spin has at least one verifiable element and the rest is vague enough to not be accountable, but still gets the message out.
Or as Steve Jobs put it: "Somewhere between the janitor and the CEO, reasons stop mattering."
A good spin has at least one verifiable element and the rest is vague enough to not be accountable, but still gets the message out.