tl; tisfl (this-is-still-fucking-long): I'd like to pre-apologize for this rant, but Gruber is killing me. He's trolling for pageviews/loyalists and I hate that I keep reading his articles expecting insight and objectivity. Learn from my mistakes.
Also, I'm using grown-up words. Be warned.
Also, I stopped reading TFA at the "What I Hope..." section because my head started to throb.
From TFA:
But in short let’s just think about the ways that iCloud
might be a major, dare I say game-changing, step away from
USB tethering between iOS devices and iTunes running on your
Mac/PC. Consider just the new out-of-box experience. Rather
than “Take this out, plug it into your Mac or PC (after first
making sure your Mac/PC is running the latest version of
iTunes), wait for it to sync before you actually play with it”,
you might get something like “Take this out, turn it on, sign
into your iTunes account, and start playing with it.”
Really? Not plugging your phone into USB and then fucking about with iTunes is "dare I say game-changing". What decade are we in? Oh wait, maybe this quote was missing some critical bit of context... If so, fill me in. If not, FTFA.
But wait, there's more:
If Apple can work out (or, if we can dream, perhaps secretly
already has worked out) a deal to allow movies, in addition
to music, to be bought and stored permanently in your iCloud
account, then the Apple TV 2 suddenly changes from a machine
for renting movies into a machine for buying or renting
movies. I like to buy movies, so here’s hoping.
The point of the cloud is that I don't have to "store permanently" movies in the cloud. A bit of data is stored that says I have permanent access to the movie. [I know that some might yell about DRM and what, but I really dig this access model and don't give a shit if I lose access to Top Gun. GrooveShark + PSN + NetFlix => no media files in my life.] And how could studios possibly agree to this insanity?! Oh wait. Netflix. (To which someone says, "but they don't have everything"; to which I say, "they will".) "Apple TV 2 suddenly changes from a machine for renting movies into a machine for buying or renting movies"... If I wait longer, will this sentence become not-dumb?
Completely agree with you here. Gruber does have miserable blinders when it comes to pointing out how completely flawed some parts of the Apple experience are, and usually points out only those elements that literally 100% of the universe is in complete agreement on (Hello, Notifications).
I am the most idiotically brainwashed Apple Fan Boy around, ipads, MacBook Air, iPhone, watch all my TV on iTunes (though, 100% of my books are on the kindle) - and even _I_ can point out how miserable the iTunes experience is for media. What, precisely, am I supposed to do with the last few years of TV Shows that I've purchased? When it was in DVD format, I could simply pack them in folders, at 32GB/page in my binder - 1.5 Terabytes/binder. Easy to lend, share, store - never lost a single file. I have three of those binders now.
With iTunes, what happens when my stupid 128 GB Hard drive fills up? What options did iTunes give me to managing / shifting TV Shows/Movies onto a NAS. I have to do this godawful copy / move / delete dance to manage my media, and, should that NAS crap out - everything is lost.
iTunes has been a _horrible_ long term media management experience for me, and adding the "cloud" feature, in the same way Amazon has done for books on the kindle (and, now that I think of it, Music on their storage locker) - is just bringing them up to the status Quo - it's a case of _stopping the pain_ - not really "game changing"
So - yes, please add the Damn "Cloud" already, so I can win back some of my life that I've dedicated to being a .mp4 data sysadmin.
PS: You want Game Changer? Give me cloud access to all the Media I've purchased from iTunes over the last six years. That _WOULD_ rock my world. :-)
It's pretty clear from Gruber's previous writing that he's aware that Apple's reliance on syncing with iTunes puts it behind the curve. I think this article from April (http://daringfireball.net/2011/04/cutting_that_cord) gives a lot of the context for this latest article. For example:
But most iPad competitors have little-to-no reliance on a
connection to a desktop PC, the way an iPad does.
Hmmm... So, even though Gruber is restating the obvious and then minimizing the behinded-ness, you'd agree that Apple's possible announcement is "game-changing"? Or is he, as I speculated, trolling?
Apple is clearly playing catch-up here. Their overall user experience is more polished but it's going to take a big leap of faith for them to bridge to the net as well as Android.
If their cloud service is an "ownership" model rather than a subscription access model like rd.io or Netflix they won't be getting much cash from me.
Apple is only "playing catch-up" to Android in terms of OTA sync and updates.
Android has been a mess for media and is only now starting to offer regular consumers the things they've had for years with iOS (movies, tv shows, netflix).
Obviously, I agree with you. Continuing: I really don't like the way Microsoft claims stuff they copy as "sparkling new MS technology", but that's expected. I really don't like it when Apple, the underdog, does it, even if they are playing catch-up.
I'd guess Gruber's two overexcited paragraphs were the result of his trying to reconcile the "big deal" atmosphere surrounding WWDC (e.g. inviting world media) with what little he knows about it. It goes without saying that OTA sync is not the "game changer" Apple is ready to unleash on the world. If Apple's got a real game changer (and jury is still out) they're prolly going after markets worth over $100 billion.
The smartphone was a powerful disruptive device primarily because it converged the function of many things (among others "an ipod, a phone, an internet device" as Steve repeated at the debut). Tablets also did the same thing a bit less obviously.
Currently Apple offers 4 non-mobile consumer devices: computers (mac mini and iMac), Apple TV, Air Port and Time Capsule. In addition consumers also have televisions, game consoles, DVD/Blue Ray players, and stereos.
So my theory again is that Apple is coming out with a converged device that replaces* most of the above (I don't think they will sell the actual tvs or speakers).
* It won't replace them perfectly. In fact in many cases it will be strictly worse, as in the case of cloud gaming vs console gaming. But just as the best camera is the one you have with you, the totality of having one simple device that just works will be what they are banking on.
Seems like apple is still playing catch up. All the rumored features are already on android. But of course I am sure apple's implementations will be considered gamechangers and revolutionary according to the fanboys. What's next? A customizable home launcher?
"But of course I am sure apple's implementations will be considered gamechangers and revolutionary according to the fanboys."
Call me a fan boy then. Many companies tried to make tablets before apple. The ipad was game changing. Many people tried to make mp3 players before apple. The ipod was game changing. Many people tried to make smart phones before apple. The iphone was game changing.
On that note, gmail + google docs + google apps were game changing. If apple can do as well or better, on their much superior platform, it will be game changing.
> He's trolling for pageviews/loyalists and I hate that
Meanwhile you're trolling for karma and you love that?
> I keep reading his articles expecting [...] objectivity
Oh come on, you're not writing that seriously now are you?
> Really? Not plugging your phone into USB and then fucking about with iTunes is "dare I say game-changing". What decade are we in? Oh wait, maybe this quote was missing some critical bit of context... If so, fill me in. If not, FTFA.
It's game changing not because it's novel, Gruber is in fact well aware that Android or WebOS have had OTA sync of everything for a long time (he's mentioned it several times in the past), but because it plugs one of the biggest holes in the iOS platforms, especially w.r.t. the iPad: the systematic reliance on computer tethering for almost all operations. That is a major iOS drawback right now, and a major advantage of competing platform. If Apple can plug this hole, the value proposition of iOS (again, especially on iPad which feels much like a computer and on which the over-reliance on computer tethering really is uncomfortable) skyrockets.
> Oh wait. Netflix. (To which someone says, "but they don't have everything"; to which I say, "they will".)
Netflix does not let you buy movies. That seems to be what Gruber has issue with here: if they pull a movie from their catalog, it's gone. The point of buy would be to stay in control of the media: if the studio decides to pull the movie from the catalog, you still have it. If you want to download it to whatever device for offline viewing, you still have it.
> If I wait longer, will this sentence become not-dumb?
I don't know, do you think waiting will teach you the fine arts of understanding written words?
He's doing his job. He writes a popular Apple-centric blog and as such covers it from this perspective. Your whole rant is based on what you admit is an incorrect assumption which you are now very angry at Gruber for. That's irrational.
Why does John Gruber have to be "objective"? He's writing about what he likes, what he's interested in, what he doesn't like, what he'd like to write about. He writes to entertain and stimulate his readers. He's not writing Wikipedia articles, or reviews.
Regarding your second point, you two could be talking about the same thing. You are talking about it on a technical level, he is talking about it on a user experience level.
I really want to say "that's a nice point", but I'm having a hard time because PSN did this like 4 years ago (but why you would try to "own" a cloud-based piece of media is beyond me). That said, I've only ever bought incredible movies (of course, I'm talking about Fletch, Raising Arizona and Ace Ventura), so I don't understand the desire to "own" movies. Especially since they get re-mastered and HDed and 3Ded and what. It's like owning an LP (which is basically silly (if you consider logic and reason to be friends)).
Hm, I think you are a bit too focused on bringing other companies into this. Going back to the first point you made, sure, not having to plug in your iOS device is not game-changing when you are looking at the industry and specifically at Android but that’s not what Gruber said. Let’s take a closer look:
“But in short let’s just think about the ways that iCloud might be a major, dare I say game-changing, step away from USB tethering between iOS devices and iTunes running on your Mac/PC.”
He says that it would be game-changing for iOS devices. That’s most definitely true. I don’t think he says that it would be a game-changer for the industry.
Also, I'm using grown-up words. Be warned.
Also, I stopped reading TFA at the "What I Hope..." section because my head started to throb.
From TFA:
Really? Not plugging your phone into USB and then fucking about with iTunes is "dare I say game-changing". What decade are we in? Oh wait, maybe this quote was missing some critical bit of context... If so, fill me in. If not, FTFA.But wait, there's more:
The point of the cloud is that I don't have to "store permanently" movies in the cloud. A bit of data is stored that says I have permanent access to the movie. [I know that some might yell about DRM and what, but I really dig this access model and don't give a shit if I lose access to Top Gun. GrooveShark + PSN + NetFlix => no media files in my life.] And how could studios possibly agree to this insanity?! Oh wait. Netflix. (To which someone says, "but they don't have everything"; to which I say, "they will".) "Apple TV 2 suddenly changes from a machine for renting movies into a machine for buying or renting movies"... If I wait longer, will this sentence become not-dumb?