I know of a small business in upstate NY that gets 80% of their sales from FB ads. Without FB, this business which also has a retail store, would certainly be having a lot more of a rough time. And they are not an isolated story. I know of at least 5 other small businesses that similarly generate from 25% to 70% of sales via FB. It's given these small businesses a way to compete against bigger competitors.
The impact of these changes on FB ads depends on what kind of ads you run - VBO, AAA, and LAL will be challenged. But interest, geo, and demo targeting will continue as is. None of these iOS changes affect FB’s ability to serve ads, nor small business’ ability to run ads and find customers. It’s the tracking of activity and the deeper funnel events that is changing, not advertising for small business
