The idea is interesting. My view on the economics side is that the flaw is that this is a for profit company trying something new to make more profit. There's nothing wrong with that except that what they are selling is a commodity (bing, google, duck duck go, ..).
So, that doesn't sound like a sound plan. In fact it sounds a lot like everything Mozilla tried and failed to make money with in the last few years. Maybe users will pay for X .... nope they won't pay for X either. Ironically, Mozilla's main business remains reselling Google's search.
What's Brave's business model at this point? I'm assuming that the attention token business is at this point not really delivering substantial revenue.
Anyway, a couple of weaknesses here with both these business models (search and BAT):
- They are tied to Brave the browser, which while popular has a tiny market share. So, both solutions are cut off from the vast majority of users, including the fraction of a percent likely to be an early adopter of this (i.e. by actually paying). Fractions of fractions don't add up to a whole lot of revenue.
- That browser happens to be built by Google and also depended upon by Apple & Microsoft (i.e. Chromium). Between those three, they control access to most of the users via their apps stores and operating systems. They also control the main contenders Cliqz is supposed to compete with: Google, Bing & DDG (which is Bing). That sounds like an uncomfortable place to be as a would be competitor. Also, there's the Apple and Google tax to worry about with any kind of revenue: Brave users putting more cash in the coffers of Apple and Google basically.
- Users might pay for quality. That raises the question how you will get that. DDG is popular but a key reason for people to not use it remains that sometimes they just aren't good enough. And it's basically Bing, which depends on MS putting loads of cash and resources in it. I found myself reaching for Google a lot in the half year I used it until ultimately I decided that I did not have time for too many fruitless searches where I wasted time before ending up finding what I needed on Google. I reverted back to Google. And that's not because I enjoy being tracked or in their clutches: they are just that good.
- Brave as a walled garden for exclusive paid features does not make sense: it's too small. Both BAT and search as commercially offered features would have more users (and thus paying users) if they weren't tied to Brave the browser. IMHO both would actually need to be structured under a non profit organization for long term success (for users, not for Brave).
So, that doesn't sound like a sound plan. In fact it sounds a lot like everything Mozilla tried and failed to make money with in the last few years. Maybe users will pay for X .... nope they won't pay for X either. Ironically, Mozilla's main business remains reselling Google's search.
What's Brave's business model at this point? I'm assuming that the attention token business is at this point not really delivering substantial revenue.
Anyway, a couple of weaknesses here with both these business models (search and BAT):
- They are tied to Brave the browser, which while popular has a tiny market share. So, both solutions are cut off from the vast majority of users, including the fraction of a percent likely to be an early adopter of this (i.e. by actually paying). Fractions of fractions don't add up to a whole lot of revenue.
- That browser happens to be built by Google and also depended upon by Apple & Microsoft (i.e. Chromium). Between those three, they control access to most of the users via their apps stores and operating systems. They also control the main contenders Cliqz is supposed to compete with: Google, Bing & DDG (which is Bing). That sounds like an uncomfortable place to be as a would be competitor. Also, there's the Apple and Google tax to worry about with any kind of revenue: Brave users putting more cash in the coffers of Apple and Google basically.
- Users might pay for quality. That raises the question how you will get that. DDG is popular but a key reason for people to not use it remains that sometimes they just aren't good enough. And it's basically Bing, which depends on MS putting loads of cash and resources in it. I found myself reaching for Google a lot in the half year I used it until ultimately I decided that I did not have time for too many fruitless searches where I wasted time before ending up finding what I needed on Google. I reverted back to Google. And that's not because I enjoy being tracked or in their clutches: they are just that good.
- Brave as a walled garden for exclusive paid features does not make sense: it's too small. Both BAT and search as commercially offered features would have more users (and thus paying users) if they weren't tied to Brave the browser. IMHO both would actually need to be structured under a non profit organization for long term success (for users, not for Brave).