I’m not sure if I got tricked or not, it sounds ridiculous but apparently you have to pay extra to get heated backseats in Teslas. It’s a software thing, so it’s not like you need to install new seats. It works similar to miners - consume electricity and generate heat
Every resistive heating device, be it hot water system; space heater; kettle; oven; stove; heat lamp; etc, could just be a proof-of-work IoT device that generates (very little) income.
If everything did that, the profit from doing it would be almost nothing, as difficulty increased. It would also be wildly more expensive than just a simple piece of nichrome wire, and you also now have to have a cellular module and a significant amount of continuous data traffic over it.