I mostly agree except for the fact that I don't really think the gaming community are that dangerous to antagonise for a company at all considering that Activision and EA together are some of the most hated companies in both the gaming community and the world in general yet sell the most games.
It's not about the medium or even the message here. It's all about the product. As long as you control the product, it doesn't matter how much grumbling gamers do under their breath, they will still fork over their cash.
Activists on the other hand do not have a product to offer. Instead they make you think uncomfortable thoughts and try to get you to reconsider or reflect on your viewpoints or biases. That's a lot harder than buy and consume product. That's a difference that even god-tier PR is not going to easily be able to overcome.
It's not about the medium or even the message here. It's all about the product. As long as you control the product, it doesn't matter how much grumbling gamers do under their breath, they will still fork over their cash.
Activists on the other hand do not have a product to offer. Instead they make you think uncomfortable thoughts and try to get you to reconsider or reflect on your viewpoints or biases. That's a lot harder than buy and consume product. That's a difference that even god-tier PR is not going to easily be able to overcome.